So branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Builds Loyalty to your customers and prospects.
I want to start this off by asking you a few questions and I want you to seriously ponder them.
What is your objective as a network marketer?
Why did you get into network marketing in the first place?
Have things changed about what you want to do since you joined?
If you are in network marketing as a business owner for a company, your business should be one thing, building your organization of business owners.
Here is what is happening today, people join in to the business and hoping to make big in the business but do not want to work hard for it, that is why they go out and find an easy way to archive it. This business does not work that way. You must go out and do the best you can to make it work. And in the process you are starting to make a name for yourself because of the results you produce.
I admire My UpLine Mentor Knaf Trinidad so much because, he did his business diligently and made it to the top. The result is, it is so easy for him to make people join his group because of HIS Achievement being a Double Crown Manager at EDMARK.
Therefore the easiest way to brand you an expert is by simply producing. If you want to be “known’ within the industry or profession, be the very best you can be. Learn to succeed and produce results. You shouldn’t have to tell people how good you are, they’ll know it from the trail you make in the market.
The best way to be an expert at something is to be one, not tell people you are one.
This goes back to your original objective: to build your network marketing business.
You’ll make a “name” for yourself by being productive, so much so that you won’t even be worried about having to make a name for yourself because your production has done it for you.
Focus on what matters most.
Do more of what makes you money.
Do less of what doesn’t.
Use your time wisely.
Work harder…and smarter.
Imagine where you’ll be when you focus all of your time, effort and energy and doing that ONE thing that makes you money.
And as you archive these things people will see you as a Leader and expert in your business, People join you not just your corporate supplier because they see you as the solution provider. Because they know that you could offer them Quality Training and the Education. They will trust you because of the results you have accomplished.
IT TAKES TIME TO BRAND YOU. SMARTWORK + QUALITY EDUCATION= RESULT
AND WHEN YOU HAVE PRODUCE RESULT, YOU HAVE ALREADY BRANDED YOURSELF.